If you want to make your Instagram marketing strategy to a winning strategy, you will need to know and define your target audience first and then make proper plans to deliver just as they want from you. It is only when you know for sure what kind of people are going to see your content, you will be able to deliver them with that exactly.

The majority of the Instagram users are under the age of 35. Among this age group, there is a fir split between the male and female Instagram users. According to research it is seen that: 

• The largest number of Instagram users are in the United states
• Then it is in India
• Closely followed by Braziland 
• Indonesia. 

That may be good information enough to inspire you to get started and use Instagram as your marketing channel to get more return on your investment in marketing. However, if you want to make the most use of this popular and favored photo and video sharing platform that has nearly a billion active users in a month, you will need to look beyond these basic and overall Instagram demographics. This is surely not enough to define your target audience that is unique to your brand.

Defining your target audience

In order to know and define your target audience you will first have to know and define your target market. This is in fact one of the most important parts of your marketing strategy. This is the most important marketing tool that will help you to create the next step of your marketing strategy. Here is a step-by-step guide that will help you in the process of knowing and explaining your market along with all the details:

• Determine who are those people who already buy from you
• Monitor and check the analytics on your other social media channels so that you come to know about those people who follow you there
• Do some thorough and comprehensive competitor research and
• Create a clear and more precise value statement for your brand.

Once you understand your market in a better way, you will be able to know about its needs and trends and deliver to it as well as your target audience accordingly. 

In order to know your audience well you will need to try and find out a few specific things such as:

• What kind of content they want to see from you? 
• What kind of content do they post on their own accounts? 
• How do they interact with other similar brands or even with your competitors?

When you know the answers to these, it will be easy for you to set goals and objectives for your business and achieve it with less effort and in less time. 

It is only when you know what you exactly want to achieve by using Instagram for your business you will be able to get more Like4Like. This ideally is the first stage in creating a useful and an effective Instagram marketing strategy that will provide huge dividends.