Updated at 2019-09-11 09:43:42 UTC
Have you just gone to a new massage company or would you like to revitalize your existing massage company? If you have a dedicated customer base or are still waiting for your first customer, these tips will help you create a reliable marketing plan for your business. Of all the marketing massage ideas you can hear, word of mouth is the greatest strength of the masseur. Customers who personally benefit from their healing properties are a natural proponent of your massage therapy.
People tend to accept opinions based on personal experience, especially when these opinions are offered freely and without motive. Personal referrals from friends or family members - or even informal acquaintances - are more in resonance than traditional commercials such as newspaper ads or flyers. Regular customers who are satisfied with their Pedicure Greenwich massage skills with friends and family and lead an endless array of treatments and new customers are an inspiring vision. But what can you do at the same time to ignite a spark?
One way to get referrals is to offer a special offer to customers who will transfer their massage services to a friend or family member. How it works Here is an example. When the new customer records (and saves) the appointment as a result of the transfer, the customer who made the transfer receives a free massage session. When a new customer signs off at the end of their first visit, your regular customer will receive another incentive, such as a hot stone massage.
Other referral bonuses may include free extras such as foot massage, spa treatments or aromatherapy. These add-ons encourage customers to try other services you offer. If they like it, they may even consider adding it to their regular massage sessions. Another source of potential recommendations is social inclusion. Communicate with community members and local entrepreneurs, especially with clients who benefit from therapeutic massages. People who are visible in the community can effectively promote your business through word of mouth.
Chiropractors, fitness trainers, and physiotherapists are key figures to include in your network, but do not limit yourself to the obvious. Be creative. Includes organic food stores, specialty shops, bridal shops and counselling centres. Focus on the type of customers you want to attract. Do you specialize in pregnant massages? Network with family planning centres and local health centres. Sports Massage? Work with local gyms, yoga centres and sports chiropractors. Pedicure Greenwich Massage for the elderly? Communicate with home care workers, retirement homes and nursing homes.
Word of mouth, on the other hand, can work against you if your massage practice offers less than the customers expect. Every massage business plan should contain a professional atmosphere and a relaxed atmosphere. If you try to remove worn-out sheets and oiled walls or do not clean the toilets, your customers will notice and tell their friends about it. Customers are more likely to become regular customers when they feel that their health, time and well-being are important to them.
Although word of mouth is your main strategy for repeat customers, there are many other massage ideas that can speed up your schedule. A massage chair is one of the most effective. It's also a great introduction to massage therapy for potential clients. With the chair massage, clients can experience the power of a healing touch before experimenting with the deeper benefits of a full body massage. Offer massages at social and social events, health fairs, business shows, farmers markets, sporting events, country clubs, coffee houses, bookstores or universities. Take your notebook with you to plan field offices for interested customers.
Some therapists offer a free chair massage as a marketing campaign, but those who seek flyers rarely become repeat customers. Most massage therapists charge one dollar a minute for a seat massage. People who are willing to pay for a seat massage will be more willing to invest in your full body massage. Business cards should also be an important part of your massage therapies business plan. Give additional business cards to friends and relatives who are willing to contact you for services. Keep a stack of business cards at the front desk where customers can take some business cards with them when they see people.