Niantic wants to roll out Pokemon GO in 200 markets soon: CEO

By Updated at 2016-07-17 14:39:50 +0000

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The head of the developer behind Nintendo Co Ltd's (7974.T) Pokemon GO said he wanted to launch the smash-hit mobile game in roughly 200 countries and regions "relatively soon" and was working on bolstering server capacity to enable the wider rollout.

"Why limit it?" John Hanke, chief executive of Niantic, which developed Pokemon GO jointly with Nintendo affiliate Pokemon Company, told Reuters in an interview on Friday.

The game, which marries a classic 20-year old franchise with augmented reality, has been launched just in five countries including the United States, Britain and Germany.

Shares in Nintendo have surged 77 percent to a six-year high in just over a week on the game's success, adding $15 billion in market value.

Hanke declined to go into a detailed timeframe for further rollouts but noted that the company's first location-based augmented reality game Ingress had taken a month or two to reach that number of markets.

He confirmed that the game would soon be coming to Japan and that he expects "ultimately to launch" the game in South Korea, where Google's mapping functions are restricted due to security issues with North Korea.

Hanke said the company is working on the mapping issue. "There are solutions to that," he said.

Regarding China, he said it is technically possible to launch the game there, but noted that there are regulations that have to be considered. He declined to comment further on a potential China rollout.

(Reporting by Makiko Yamazaki; Editing by Edwina Gibbs)



Pokemon
SAN FRANCISCO — “Pokémon Go,” a new smartphone game based on cute Nintendo characters like Squirtle and Pikachu.

Pokémon Go Players Feel Real-World Pain Hunting SF Developer’s Virtual Monsters

SAN FRANCISCO (CBS/AP) — Beware: “Pokémon Go,” a new smartphone game based on cute Nintendo characters like Squirtle and Pikachu, can be harmful to your health.

The “augmented reality” game, which layers gameplay onto the physical world, became the top grossing app in the iPhone app store just days after its Wednesday release in the U.S., Australia and New Zealand. And players have already reported wiping out in a variety of ways as they wander the real world — eyes glued to their smartphone screens — in search of digital monsters.

Mike Schultz, a 21-year-old communications graduate on Long Island, New York, took a spill on his skateboard as he stared at his phone while cruising for critters early Thursday. He cut his hand on the sidewalk after hitting a big crack, and blames himself for going too slowly.

“I just wanted to be able to stop quickly if there were any Pokémons nearby to catch,” he says. “I don’t think the company is really at fault.”

REAL WORLD, VIRTUAL CREATURES

The game was created by Niantic Inc., a San Francisco spinoff of Google parent Alphabet Inc. that previously became known for a similar augmented-reality game called “Ingress.”

To play, you fire up the game and then start trekking to prominent local landmarks — represented in the game as “Pokéstops” — where you can gather supplies such as Pokeballs. Those are what you fling at online “pocket monsters,” or Pokémon, to capture them for training. At other locations called “gyms” — which may or may not be actual gyms in the real world — Pokémon battle one another for supremacy.

Naturally, the game has also induced people to post pictures of themselves on social media chasing creatures in all sorts of dangerous situations.

Zubats and Paras have appeared on car dashboards. Caterpies have been spotted at intersections. Police in Darwin, Australia, have even asked players not to waltz into their station, which of course is a Pokestop in the game.

“You don’t actually have to step inside in order to gain the pokeballs,” the Northern Territory Police Fire and Emergency Services says on its Facebook page.

Ankle injuries, mishaps with revolving doors and walking into trees have been among the painful results.

Kyrie Tompkins, a 22-year-old freelance web designer, fell on the sidewalk and twisted her ankle while wandering in downtown Waterville, Maine, on Thursday night.

“It vibrated to let me know there was something nearby and I looked up and just fell in a hole,” she says. Her parents had to drive her and her fiancé home.

As an upside, players get more exercise than usual and can learn more about the historical landmarks incorporated into the game as Pokéstops. Digital signposts describe their significance in the real world.

A NEW SOCIAL MEDIUM

And players are actually meeting face to face, despite the fact they arrived at nearby high schools, water towers and museums by staring at their screens.

Lindsay Plunkett, a 23-year-old waitress in Asheville, North Carolina, made a point on Friday of parking six blocks away from the restaurant where she works, instead of the usual three. “Just so I could get some more Pokéstops on the way,” she says.

She’s still nursing a bruised shin from the previous night, when she and her boyfriend spent hours wandering downtown in the rain. She tripped over a cinder block that had been used as a doorstop at a local women’s museum.

But she’s got something to look forward to. Soon, she’ll be traveling cross country to California with a friend. That means more chances to encounter Pokéstops and Pokémons “the whole way,” she says.

At least the game has one failsafe — you can’t hatch digital eggs while driving. That requires slower in-person movement in the real world. “It doesn’t count as walking if you’re going more than 20 miles per hour, so that’s good, I guess,” Plunkett says.



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